{"id":848,"date":"2026-01-07T20:45:59","date_gmt":"2026-01-07T20:45:59","guid":{"rendered":"https:\/\/starvalleychamber.com\/?p=848"},"modified":"2026-01-07T20:45:59","modified_gmt":"2026-01-07T20:45:59","slug":"star-valley-chamber-of-commerce-names-afton-coffee-company-december-business-of-the-month","status":"publish","type":"post","link":"https:\/\/starvalleychamber.com\/?p=848","title":{"rendered":"Star Valley Chamber of Commerce names Afton Coffee Company December Business of the Month"},"content":{"rendered":"
\"\"

Jack Swensen and his daughter, Hanna Love run the Afton Coffee Company. SVI PHOTO\/AUBREY HALE<\/em><\/p><\/div>\n

The Star Valley Chamber of Commerce proudly announces Afton Coffee Company and Bistro, owned by Jack Swensen, as the Business of the Month for December. Established in May 2024, Afton Coffee Company has quickly become a local favorite, offering a diverse menu of coffee, sandwiches, and more.<\/p>\n

In a recent interview, Swensen expressed his excitement for the recognition. \u201cI appreciate this invitation from Bob and for Duke facilitating this. We started with Jack\u2019s Stand Hot Dog food truck in 2022 and felt the need to provide more in this area,\u201d he said. This led to the rebranding of the business to include a wider selection of food and beverages.<\/p>\n

Afton Coffee Company specializes in high-quality coffee and a variety of non-coffee drinks, including specialties such as hot root beer steamers and Italian sodas. \u201cWhat we have to offer is amazing coffee,\u201d Swensen stated. The menu features panini sandwiches\u2014including popular options like the Italian and the\u00a0Hot Rod\u2014alongside seasonal soups.<\/p>\n

Swensen shared insights into his entrepreneurial journey, which began with a simple idea to sell hot dogs. \u201cThey always said, \u2018What are you going to do when you retire?\u2019 I thought, \u2018I\u2019ll sell hot dogs,\u2019\u201d he laughed, reminiscing about starting with a retrofitted horse trailer.<\/p>\n

The business not only focuses on food and drinks but also community engagement. Swensen\u2019s daughter runs Love Family Studios, right next store to Afton Coffee Co. providing paint-your-own pottery classes that have attracted various community groups. \u201cIt\u2019s a lot of good fun, especially in the colder months,\u201d Swensen noted.<\/p>\n

Looking ahead, Swensen plans to enhance the caf\u00e9\u2019s offerings with more cold sandwiches and mocktails, while creating a cozy environment where patrons can relax or work. \u201cWe\u2019re expanding the seating area to make it less gift shop and more restaurant,\u201d he explained.<\/p>\n

Afton Coffee Company is located at 468 South Washington, just south of the arch on the west side of the road. For more information, customers can visit their website, Facebook, and Instagram page, Jack\u2019s Stand \/ Afton Coffee Co & Bistro.<\/p>\n

Swensen\u2019s story exemplifies the vibrant entrepreneurial spirit in Star Valley. As Robert King from the Chamber of Commerce noted, \u201cThis is a shining great example of a thriving business that\u2019s operating in the area.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

The Star Valley Chamber of Commerce proudly announces Afton Coffee Company and Bistro, owned by Jack Swensen, as the Business of the Month for December. Established in May 2024, Afton Coffee Company has quickly become a local favorite, offering a diverse menu of coffee, sandwiches, and more. In a recent interview, Swensen expressed his excitement […]<\/p>\n","protected":false},"author":4,"featured_media":849,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14,15,16,13],"class_list":["post-848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-business","tag-afton-coffee-company-and-bistro","tag-jack-swensen","tag-robert-king","tag-star-valley-chamber-of-commerce"],"_links":{"self":[{"href":"https:\/\/starvalleychamber.com\/index.php?rest_route=\/wp\/v2\/posts\/848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/starvalleychamber.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/starvalleychamber.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/starvalleychamber.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/starvalleychamber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=848"}],"version-history":[{"count":1,"href":"https:\/\/starvalleychamber.com\/index.php?rest_route=\/wp\/v2\/posts\/848\/revisions"}],"predecessor-version":[{"id":850,"href":"https:\/\/starvalleychamber.com\/index.php?rest_route=\/wp\/v2\/posts\/848\/revisions\/850"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/starvalleychamber.com\/index.php?rest_route=\/wp\/v2\/media\/849"}],"wp:attachment":[{"href":"https:\/\/starvalleychamber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/starvalleychamber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/starvalleychamber.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}